Rewards for turning up
Turn One-Time Customers into
Regulars
Tap. Collect. Unlock.
Turn One-Time Customers into Regulars
No app. No friction. Just more repeat customers.
IRLs is a digital loyalty system for small businesses. Customers tap, collect stamps and unlock rewards — while you capture customer emails and drive repeat sales.
Setup in minutes • No app required • Works at your stall or shop
Physical Stamp Cards Are Broken
Small business rely on loyal customers - but loyalty tools are outdated, clunky or expensive
Cards Get Lost
Paper stamp cards are easily lost, killing repeat visits.
No Customer Insight
You don't know who your customers are or when they return.
No Marketing Connection
No way to follow up or bring customers back.
A digital stamp card that lives in the real world
IRLs feels like something customers can touch, tap and remember.
No apps. No friction. Just tap and collect
A tap card sits by your till, counter or stall
Customers tap their phone and collect a stamp
Staff check rewards with a quick QR scan
Customers only enter their email
No extra training for busy teams
Donut shows how it works
Get set up in minutes. No training needed.
We send you your IRLs chip
We set up your branded loyalty program and stamp book and send your chip.
Place it at your counter
Stick it near your till and you're ready to go. No tech skills needed.
Customers tap to collect
Customers tap, enter their email and collect stamps.
Staff confirm rewards
Staff scan a QR code and enter a PIN to approve redemptions.
One tap. Everything connected.
What looks like a simple card at your counter is actually a powerful customer touchpoint.
Customers tap their phone on your IRLs card at the counter to collect a loyalty stamp.
But that same tap can also:
- Drive more Google reviews
- Grow your Instagram and social following
- Send customers to your website or menu
- Capture emails and build your customer database
- Reward and track your most valuable customers
All from one simple tap.
Instead of asking customers to do 5 different things — it all starts with one tap.
Why IRLs
Made for small places
Coffee shops, food stalls, salons and local favourites.
No app required
Customers don't need to download anything.
Rewards stay simple
Staff can check earned rewards in a few seconds.
Tap. Collect. Reward loyalty.
Made for real counters
Everything to start for £15/month
A completely loyalty system designed for small businesses - simple, powerful and ready in minutes.
For multiple locations, please contact us.
OUR CLIENTS
🏆 Winners of the Superteam UK Grant Program
Superteam UK provides grants to founders, developers and creators to accelerate early stage startups and public good projects for the community
Real Example
art'otel
art'otel uses IRLs to turn guest moments into rewards people can collect as they move through the venue.
Guest engagements in 1 week
Extra staff effort required
GDPR compliant email collection
- Guests collect rewards across hotel spaces
- Staff can see visits as they happen
- Email collection feels like a perk, not a sign-up
- Easy to repeat across locations
Why IRLs Beats Paper
FAQ
Common Questions
Everything you need to know before getting started.
Start Rewarding Your Customers Today
Set up your loyalty program in minutes and start turning visits into repeat business.
Let's turn your local support into lasting growth.
Refer a Merchant. Get Rewarded.
Already using IRLs? Help other businesses grow — and get rewarded.
Refer 3 merchants who go live
→ Get 50% off your first year!
How it works:
Share IRLs with other local businesses
They sign up and go live
Your reward is applied automatically
IRLs grows through real businesses recommending real businesses.