Turn One-Time Customers into
Regulars
No app. No friction. Just more repeat customers.
IRLs is a digital loyalty system for small businesses. Customers tap, collect stamps and unlock rewards — while you capture customer emails and drive repeat sales.
Setup in minutes • No app required • Works at your stall or shop
Physical Stamp Cards Are Broken
Small businesses rely on loyal customers — but loyalty tools are outdated, clunky, or expensive.
Cards Get Lost
Paper stamp cards are easily lost, killing repeat visits.
No Customer Insight
You don't know who your customers are or when they return.
No Marketing Connection
No way to follow up or bring customers back.
The IRLs Solution
A simple, frictionless way to turn physical visits into digital loyalty
No apps. No friction. Just tap and collect
NFC-powered chip placed at your point of sale
Customers tap their phone to collect a digital stamp
Staff confirm redemptions — scan the QR code on their phone and enter a PIN
No app, wallet or setup required — just email
Fully automated — no extra effort from staff
How It Works
Get set up in minutes. No training needed.
We send you your IRLs chip
We set up your branded loyalty program and stamp book and send your chip.
Place it at your counter
Stick it near your till and you're ready to go. No tech skills needed.
Customers tap to collect
Customers tap, enter their email, and collect stamps.
Staff confirm rewards
Staff scan a QR code and enter a PIN to approve redemptions.
Why IRLs
Cheaper than other platforms
Built for small businesses — no expensive subscriptions.
No app required
Customers don't need to download anything.
Secure and fraud-resistant
Real visits verified through NFC and staff confirmation.
Tap. Collect. Reward loyalty.
Designed for Independent Operators
Everything You Need for £15/month
A complete loyalty system designed for small businesses — simple, powerful, and ready in minutes.
For multiple locations, please contact us.
OUR CLIENTS
🏆 Winners of the Superteam UK Grant Program
Superteam UK provides grants to founders, developers and creators to accelerate early stage startups and public good projects for the community
Real Example
art'otel
From concept to production. art'otel uses IRLs to turn guest moments into trackable, redeemable rewards.
Guest engagements in 1 week
Extra staff effort required
GDPR compliant email collection
- Loyalty gamified across hotel spaces
- All guests tracked via live dashboard
- Email collection feels like a perk, not a sign-up
- Easily scalable across locations
Why IRLs Beats Paper
FAQ
Common Questions
Everything you need to know before getting started.
Start Rewarding Your Customers Today
Set up your loyalty program in minutes and start turning visits into repeat business.
Let's turn your local support into lasting growth.
Refer a Merchant. Get Rewarded.
Already using IRLs? Help other businesses grow — and get rewarded.
Refer 3 merchants who go live
→ Get 50% off your first year!
How it works:
Share IRLs with other local businesses
They sign up and go live
Your reward is applied automatically
IRLs grows through real businesses recommending real businesses.